Telling Credible Sustainability Stories with Mayfly Outdoors April 23-27, 2026 Last week, I spent the week in Montrose, CO for Mayfly Outdoors‘ Dealer Days. It was an inspiring week learning more about brands like Abel Reels, Airlite, Airflo, Dyna-King, Renzetti and Ross Reels are made, and the efforts they are making to support conservation and…
Category: Public Lands
Why Public Lands Advocacy Matters for Anglers and Outdoor Brands | Keith Shattenkirk of Patagonia
In this episode of The Sustainable Angler, I sit down with Keith Shattenkirk, Program Officer for Healthy Lands & Waters at Patagonia. Keith shares the fascinating story of how he transitioned from a career in finance to working on the frontlines of conservation for one of the most influential outdoor companies in the world. We dive into…
Waste Audits, Public Lands, PFAS & Greenwashing: Lessons from Meg Carney of The Outdoor Minimalist
Protecting the places we love requires more than passion—it requires awareness, accountability, and action. In the latest episode of The Sustainable Angler, I sat down with Meg Carney, founder of The Outdoor Minimalist, to explore practical ways outdoor enthusiasts and brands can reduce waste, eliminate harmful chemicals, defend public lands, and avoid greenwashing. Meg Carney…
Why Emerger Strategies Gives Back: Our Commitment to 1% for the Planet and Our Conservation Partners
At Emerger Strategies, sustainability isn’t just the work we do — it’s who we are. Inspired by Yvon Chouinard and Craig Mathews who created 1% for the Planet by deciding to donate 1% of their annual sales to environmental nonprofits, we have are grateful to be 1% for the Planet members since our inception, making…
Protecting Public Lands & Nature: A Conversation with Paul Hendricks of The Conservation Alliance
2025 has been a year of deep reflection and a year where I have been intentional about spending time in nature, and I learned a few lessons such as: nature heals, taking care of nature is taking care of ourselves, and nature teaches us gratitude. I am so grateful for all the time I have…
Craig Mathews on Pheasant Tail Simplicity, 1% for the Planet, and Why Giving Back Is Good for Business
I was living in Jackson Hole, WY in 2010 and went to see some fly fishing film that was in town and before the movie started there was video that included the story of how Craig Mathews and Yvon Chouinard founded 1% for the Planet and I decided right then and there that if I…