I was living in Jackson Hole, WY in 2010 and went to see some fly fishing film that was in town and before the movie started there was video that included the story of how Craig Mathews and Yvon Chouinard founded 1% for the Planet and I decided right then and there that if I…
Category: Public Lands
Preserving Ancient Forests & Wetlands with National Geographic Photographer Mac Stone
On the latest episode of The Sustainable Angler podcast, I sit down with Mac Stone—National Geographic photographer, TED speaker, and lifelong conservationist—to talk about the power of imagery in protecting wild places. From the Everglades to ancient cypress forests, Mac’s work has helped change public opinion, influence policy, and permanently protect critical lands. From Ranch…
Why the Roadless Rule Matters — and Why Your Voice Is Needed by September 18, 2025
At Emerger Strategies, we believe that protecting public lands isn’t just an environmental responsibility — it’s also essential to building sustainable businesses and thriving communities. Today, we’re calling on our network of fishing and outdoor brands, sustainability leaders, and conservation-minded individuals to take action on an urgent issue: the future of the Roadless Rule. What…
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
The Business Case for Measuring and Reducing Carbon Footprint for Fishing and Outdoor Brands
As the effects of climate change become more visible in our rivers, oceans, and forests, fishing and outdoor brands have an urgent—and strategic—opportunity to lead. Measuring and reducing your greenhouse gas emissions, also known as your carbon footprint, isn’t just good for the planet; it’s good for your brand, your bottom line, and the long-term…
Advocating for the ROI of Nature: My Trip to D.C. with Ocean Conservancy
This week, I had the honor of heading to Washington, D.C. to advocate for something I care deeply about—supporting full funding for NOAA (National Oceanic & Atmospheric Administration), protecting our public lands and waters, and championing renewable energy tax credits that help accelerate the transition to a clean energy economy. Thanks to the incredible team…