Angling Trade originally published our article, ‘Be Authentic’ in their November Newsletter, and can be found on their site by clicking HERE. The triple bottom line was coined in 1994 by John Elkington and basically says that businesses interested in becoming sustainable should not only look to have a healthy economic bottom line, but also healthy social…
Category: Fly fishing
A Sustainable Industry
I recently wrote an article on that was originally published by Angling Trade in their September Newsletter regarding how the fly fishing industry has an opportunity to become the first truly sustainable industry. First, the industry will need to decide what it means to be sustainable and then take action to begin minimizing its environmental impact….
Searching for Permit in Belize
Rick Crawford My wife and I took a trip to Belize and stayed at Thatch Caye Resort in May of 2015. It was absolutely beautiful and I lined up a guide with Blue Horizon Fly Fishing to fish for permit while we were there. Below are some images and excerpts from my journal….
Lessons Learned: A Montana Fly Fishing Adventure
By: Rick Crawford In September 2011 my fishing buddy, Benjy Duke, and I headed to Montana for a week-long fly fishing adventure. We were living in Jackson, WY at the time and had spent the summer working for the Wyoming Game & Fish Department as Aquatic Invasive Species Technician’s. We spent an entire summer parked…
Douglas Tompkins: Wild Legacy
[kad_vimeo url=”https://vimeo.com/172053488″ ] We are always looking for ways to stay inspired and the film ‘Wild Legacy’ on the life of Douglas Tompkins certainly does the trick.
Emerger Strategies: Why are We in Business?
After doing some research on the fly-fishing industry I observed a trend that many of the more well-known brands donate money and time to conservation groups, but aren’t necessarily doing anything to alter their own behavior to minimize risks associated with climate change and population increase. How could an industry that is so dependent on a…
