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Sustainability Consulting for Fishing & Outdoor Brands

Category: Fly fishing

The Sustainable Angler: Jako Lucas

Posted on March 22, 2018

Rick Crawford The sport of fly fishing is currently facing three very real threats that could undermine our ability to sustain fisheries around the world, which are: Policy, Population and Pollution (GHG emissions, plastics, etc.).  I call these threats the “3 P’s” and I have been interviewing a variety of stakeholders in the fly-fishing industry…

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Best Handling Practices for Catch & Release Tarpon

Posted on March 13, 2018

Rick Crawford Like many of you this time of year I get fishing fever.  But not just any fever…tarpon fever!  My friends and I make our annual pilgrimage to Everglades National Park to attempt to deceive a backcountry tarpon with chicken feathers that result in newfound explosions in the ocean and bays.

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Why We Support AFFTA’s Position on Federal Fisheries Policy & Management

Posted on March 6, 2018

Rick Crawford There are three significant threats that the fly fishing industry faces today: Policy, Population and Pollution (GHG emissions, plastics, etc).  I call these threats the “3 P’s” and the recent events surrounding federal fisheries policy and management are a perfect demonstration of how the “3 P’s” are negatively impacting the fly fishing industry…

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Emerger Strategies Partners with Bonefish & Tarpon Trust Through 1% for the Planet

Posted on February 13, 2018

Our purpose is to protect what we love, and our mission is to build purpose-driven brands that solve  social and environmental problems.  We help our clients increase their growth while minimizing their environmental impact by turning their sustainability achievements into powerful marketing stories.  We also want to use our own business to solve environmental problems,…

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RepYourWater Surpasses Goal of Donating $50K to Conservation!

Posted on January 29, 2018

Rick Crawford We are extremely proud of our clients, RepYourWater, for crushing their goal of donating $50K to conservation in 2017!  Stay tuned for some very exciting sustainability news as RepYourWater tackles climate change in 2018! The article below was originally published by Angling Trade Media, which can be found HERE.

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The Sustainable Angler: Hilary Hutcheson

Posted on January 25, 2018

Rick Crawford As this is the first installment of The Sustainable Angler, I thought I would provide a bit of background.  I am an angler, want-to-be writer and conservationist who founded a sustainability and marketing consultant agency so that I can protect what I love.  In other words, I help business minimize their environmental impact…

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