August 17, 2025 My daughter got to experience her first flood tide fishing yesterday. It was special for a number of reasons, but I loved getting to share my love for fly fishing with her. I also loved getting to share that catching redfish is only a small part of the experience, and it is…
Mending the Line Blog
How Training Your Sales & Marketing Teams on Sustainability Can Drive Results
In today’s marketplace, sustainability isn’t just a “nice-to-have” — it’s a competitive advantage that can boost sales, strengthen retailer relationships, and build customer loyalty. But here’s the challenge: many fishing and outdoor brands aren’t equipping their sales and marketing teams to tell their sustainability story effectively. That’s where Emerger Strategies’ Sustainability Sales & Marketing Services…
How Reducing Utility Expenses Improves EBIT, Sustainability, and Operational Excellence
In today’s rapidly evolving business climate, operational excellence is no longer just about efficiency — it’s about resilience, sustainability, and long-term value creation. Whether you’re facing uncertainty about how tariffs will impact your business, or increased pressure from retailers and customers, reducing your utility expenses — from energy to waste to water — is one…
Monte Burke on Storytelling, Conservation & Fishing with Legendary Anglers
On the latest episode of The Sustainable Angler podcast, I had the absolute pleasure of sitting down with New York Times bestselling author Monte Burke, who is also a contributing editor at Forbes, Garden & Gun, and The Drake. His past works includes Saban: The Making of a Coach, Lords of the Fly, and now…
Why Excellence, Not Just Sustainability, Should Guide Outdoor Brands
Introduction: Rethinking the Role of Sustainability For fishing and outdoor brands, sustainability has become a must—not just a nice-to-have. Retailers like REI, Walmart, and Dick’s Sporting Goods are requiring it. Consumers are demanding it. And regulations are enforcing it. But here’s the truth: sustainability alone is no longer enough to stand out. What sets truly…
Journal Entry: Lowcountry Love Letter
July 24, 2025 Dear Lowcountry, You are beautiful, charming, and truly one of the last great places. You also have a special way of showing off your beauty during an evening flood tide in summer with an orange, red, and pink sky which brings out purple and pastels as the sun sets to the West….