Introduction: Rethinking the Role of Sustainability For fishing and outdoor brands, sustainability has become a must—not just a nice-to-have. Retailers like REI, Walmart, and Dick’s Sporting Goods are requiring it. Consumers are demanding it. And regulations are enforcing it. But here’s the truth: sustainability alone is no longer enough to stand out. What sets truly…
Mending the Line Blog
Journal Entry: Lowcountry Love Letter
July 24, 2025 Dear Lowcountry, You are beautiful, charming, and truly one of the last great places. You also have a special way of showing off your beauty during an evening flood tide in summer with an orange, red, and pink sky which brings out purple and pastels as the sun sets to the West….
Why Outsourcing Your Brand’s Sustainability Team Saves Money and Delivers Results
In today’s fast-paced business environment, sustainability is no longer optional—it’s a competitive advantage. But building and maintaining a full-time internal sustainability team can be costly, time-consuming, and overwhelming, especially for small to mid-sized businesses. That’s where Emerger Strategies comes in. By outsourcing your brand’s sustainability needs to our team of experts, you not only save…
ICAST 2025 Takeaways: Why Sustainability is the Key to Resilience for Fishing Brands
Every July, the fishing industry converges in Orlando for the American Sportfishing Association’s (ASA) annual trade show, ICAST—the world’s largest sportfishing trade event. As the founder of Emerger Strategies and the creator of the ASA Sustainability Toolkit, I’ve been attending ICAST for years. But this year felt different. For the first time, fishing brands are…
New Podcast Episode: The Power of Honest Sustainability Storytelling with Ali Wines
At Emerger Strategies, we believe that effective sustainability communication is essential to building trust, avoiding greenwashing, and aligning with customer values. That’s why I am excited to share the latest episode of The Sustainable Angler podcast featuring Ali Wines, founder of Uncommon Ground Communications. In this powerful conversation, Ali shares her unique journey—from practicing law…
WEBINAR ANNOUNCEMENT: Measuring Your Carbon Footprint — A Practical Guide for Fly Fishing & Outdoor Brands
Hosted by Emerger Strategies in partnership with AFFTA Date: July 24, 2025Time: 1:00 PM ESTRegister Now: AFFTA Website Registration Climate change is already impacting our fisheries — from warming waters and Hoot Owl restrictions to wildfires and shifting species migrations. The time to act is now. Join us for a hands-on webinar where Emerger Strategies’…