In today’s competitive marketplace, landing — and keeping — retail shelf space is more challenging than ever. Retail buyers are under increasing pressure from investors, regulators, and customers to ensure the products they stock are more environmentally-friendly and socially equitable. That means brands that can prove their environmental and social performance are not just doing…
Mending the Line Blog
Why Waste = Squandered Corporate Assets (And How Your Business Can Stop Losing Money)
In nature, there is no such thing as waste. Every fallen leaf enriches the soil. Every drop of water returns to the cycle. Yet in business, we’ve created a system where valuable materials and resources are routinely thrown away—costing companies money, time, and opportunity. At Emerger Strategies, we help fishing and outdoor brands see waste…
Upcycling Kayaks into Sunglasses: Dylan Coates & Stephen Vaughan from Hobie Eyewear on The Sustainable Angler Podcast
On the latest episode of The Sustainable Angler Podcast, I sit down with Dylan Coates and Stephen Vaughan from Hobie Eyewear to talk about an incredible sustainability story in the fishing and outdoor industry: turning kayak manufacturing waste into best-selling sunglasses. Upcycling: From Kayak Scraps to Sunglasses Every year, Hobie kayak manufacturing produces plastic waste….
5 Sustainability Trends Outdoor and Fishing Brands Can’t Afford to Ignore
In today’s marketplace, sustainability is no longer optional—it’s a business imperative. Outdoor and fishing brands are under increasing pressure from customers, retailers, and regulators to prove they are reducing their environmental impact. The brands that lead on sustainability are not only protecting the planet but also building customer loyalty, reducing costs, and gaining a competitive…
Journal Entry: How Fishing with My Daughter Inspired Me to Rethink the Importance of Sustainable Business
August 17, 2025 My daughter got to experience her first flood tide fishing yesterday. It was special for a number of reasons, but I loved getting to share my love for fly fishing with her. I also loved getting to share that catching redfish is only a small part of the experience, and it is…
How Training Your Sales & Marketing Teams on Sustainability Can Drive Results
In today’s marketplace, sustainability isn’t just a “nice-to-have” — it’s a competitive advantage that can boost sales, strengthen retailer relationships, and build customer loyalty. But here’s the challenge: many fishing and outdoor brands aren’t equipping their sales and marketing teams to tell their sustainability story effectively. That’s where Emerger Strategies’ Sustainability Sales & Marketing Services…