The fishing and outdoor industries are at a turning point. Rising retailer sustainability expectations, emerging sustainability regulations, and shifting consumer values are forcing brands to take sustainability seriously—or risk being left behind. At Emerger Strategies, we help fishing and outdoor brands reduce costs, enhance reputation, build customer loyalty, and stay compliant by measuring and improving…
Mending the Line Blog
New Podcast Episode: Storytelling to Save the Planet with Josh “Bones” Murphy
I am thrilled to share a powerful new episode of The Sustainable Angler podcast featuring acclaimed filmmaker, fisheries biologist, and environmental storyteller, Josh “Bones” Murphy. Josh and I were first introduced in 2016, and our paths have crossed a few times since then and it’s a pretty funny story…In 2016, my wife and I were…
Anglers Value Sustainability—Here’s What the Data Shows
Today’s fishing and outdoor consumers care deeply about protecting the places they love. They’re not just buying products—they’re supporting brands that reflect their values, take real climate action, and operate with transparency. These conscious consumers are increasingly demanding more than marketing buzzwords—they want proof, not greenwashing. At Emerger Strategies, we help fishing and outdoor brands…
Sponsor The Sustainable Angler Podcast: Nymph, Emerger & Mayfly Packages
Which Sponsorship Stage is Your Brand In? Introducing the Nymph, Emerger, and Mayfly packages from The Sustainable Angler podcast—designed to grow your brand while protecting the waters we all love. The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability consultant Rick Crawford, this podcast…
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
Bonus Episode: The Rise of Sustainability Regulations – What Brands Need to Know
The sustainability regulatory landscape is changing fast—and businesses need to keep up. That’s why we released a bonus episode of The Sustainable Angler featuring James Pollack, environmental attorney at Marten Law, to provide a high-level overview of the most important sustainability regulations impacting brands today. Whether you’re a business owner, sustainability professional, or brand selling…