As more fishing and outdoor brands integrate sustainability into their messaging, the risk of greenwashing is higher than ever. One wrong word—or unsupported claim—can damage your reputation, cost you shelf space at major retailers, or even land your brand in legal hot water. In Part 4 of our podcast series, The Rise of Sustainability Regulations,…
Mending the Line Blog
Avoiding Greenwashing & Greenhushing: How to Make Legitimate Sustainability Claims That Win Customers and Meet Retailer Requirements
As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…
Announcing Our New Sustainability Sales & Marketing Services for Outdoor & Fishing Brands
Helping You Turn Sustainability Into Sales At Emerger Strategies, we believe sustainability isn’t just the right thing to do—it’s also good business. That’s why we’re excited to announce our new Sustainability Sales & Marketing Services designed specifically for outdoor and fishing brands. If your company is investing in sustainability but struggling to communicate those efforts…
The Rise of Sustainability Regulations: Climate-Related Disclosures with James Pollack of Marten Law
The regulatory landscape is shifting — fast. And for fishing and outdoor brands, understanding how to respond to new climate-related disclosure laws is no longer optional — it’s essential. On the latest episode of The Sustainable Angler podcast, host I sit down with James Pollack, environmental attorney at Marten Law, to unpack the implications of…
The Business Case for Measuring and Reducing Carbon Footprint for Fishing and Outdoor Brands
As the effects of climate change become more visible in our rivers, oceans, and forests, fishing and outdoor brands have an urgent—and strategic—opportunity to lead. Measuring and reducing your greenhouse gas emissions, also known as your carbon footprint, isn’t just good for the planet; it’s good for your brand, your bottom line, and the long-term…
Upcoming Climate Disclosure Laws in California: What Fishing & Outdoor Brands Need to Know About SB 253, SB 261 & AB 1305
California is raising the bar on climate transparency, and if your fishing or outdoor brand does business in the Golden State—or plans to—new laws like SB 253, SB 261, and AB 1305 could soon impact your operations, your reporting responsibilities, and your brand reputation. But here’s the good news: Emerger Strategies is here to help…