As sustainability and regulatory requirements evolve across the U.S., Extended Producer Responsibility (EPR) for packaging is reshaping how brands manage packaging waste. With 2025 deadlines fast approaching in states like California, Colorado, Oregon, and beyond, it’s essential for brands—especially those in the fishing, outdoor, and consumer goods industries—to prepare now. At Emerger Strategies, we simplify…
Mending the Line Blog
The Rise of Sustainability Regulations – PFAS with James Pollack from Marten Law
In this brand-new episode of The Sustainable Angler, we kick off a special 4-part series called The Rise of Sustainability Regulations, where we explore the critical laws shaping the future of fishing and outdoor brands. This week, we dive into PFAS, also known as forever chemicals, with James Pollack, an environmental and regulatory lawyer at…
PFAS Explained: What Outdoor and Fishing Brands Need to Know About Forever Chemicals and Regulations
In recent years, PFAS—also known as “forever chemicals”—have emerged as a major environmental and regulatory concern for outdoor and fishing brands. In fact, Charleston’s drinking water has PFAS above federal limits, according the the Post & Courier. As sustainability expectations grow from consumers, retailers, and regulators, understanding what PFAS are, where they are regulated, and…
Sustainability as a Sales Strategy: How Fishing & Outdoor Brands Can Win Retailers’ Trust
In today’s competitive fishing & outdoor industry, sustainability isn’t just a buzzword—it’s a business imperative. For brands looking to get on the shelves of big-box retailers like Walmart, Target, or REI, showcasing sustainability performance is no longer optional—it’s a core part of the sales strategy. But how can outdoor brands use sustainability as a sales…
Advocating for the ROI of Nature: My Trip to D.C. with Ocean Conservancy
This week, I had the honor of heading to Washington, D.C. to advocate for something I care deeply about—supporting full funding for NOAA (National Oceanic & Atmospheric Administration), protecting our public lands and waters, and championing renewable energy tax credits that help accelerate the transition to a clean energy economy. Thanks to the incredible team…
Simplifying Zero Waste: How Emerger Strategies Helps Your Business Reduce Waste and Boost Profits
What Is Zero Waste—and Why Should Your Business Care? At its core, Zero Waste means designing and managing products and processes to systematically avoid and eliminate waste, rather than treating it after it’s created. It’s about shifting from a linear “take-make-waste” economy to a circular one where materials are continuously reused. For businesses, this is…