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Sustainability Compliance for Fishing & Outdoor Brands
Don't lose shelf space over sustainability compliance.
We help fishing and outdoor brands exceed retailer sustainability expectations, reduce compliance costs, and protect margin — without hiring a full-time sustainability team.
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Mending the Line Blog

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2 Essential Questions Every Brand Should be Asking Themselves in 2025

Posted on January 8, 2025

Helping Retailers and Consumers Achieve their Sustainability Goals In today’s marketplace, brands face increasing pressure to demonstrate their commitment to sustainability. This pressure often stems from both upstream and downstream demands: big-box retailers, such as REI, Walmart, and Target are implementing ambitious sustainability goals, and consumers are seeking products that align with their values and…

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5 Reasons to Partner with Emerger Strategies in 2025

Posted on January 6, 2025

As sustainability continues to shape retailer expectations, consumer demands and regulatory landscapes, businesses need expert guidance to stay ahead. By understanding, measuring, and improving your brand’s sustainability performance, you are also part of the solution to nature & biodiversity loss, effects of climate change, and transparent and equitable supply chains. Emerger Strategies, a leading sustainability…

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Rick Crawford Discusses Sustainability at AFFTA Conference.

Q1 2025 EVENTS: Sustainability Webinars and Sustainability Boot Camps

Posted on January 3, 2025

I am excited for what 2025 has in store here at Emerger Strategies as we work to educate as many business leaders as possible on the business case for sustainability through our Sustainability Toolkits + Educational Webinars with partners like the American Fly Fishing Association (AFFTA) and American Sportfishing Association, as well as some Sustainability…

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Emerger Strategies’ Year in Review: Humbled and Grateful

Posted on December 16, 2024

If there is one lesson I have learned on my life’s journey so far, it is that cultivating and choosing an attitude of gratitude, despite life’s obstacles, is critical for living a happy and fulfilling life. I have so much to be thankful for, and I am lucky to have been born and raised in…

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Meeting the Product Impact Standards: REI’s Sustainability Expectations for Brands

Posted on December 12, 2024

As sustainability takes center stage in the business world, outdoor retail giant REI is setting a bold example by requiring its brand partners to align with comprehensive sustainability expectations. REI’s Product Impact Standards provide a roadmap for brands to enhance their environmental and social responsibility while meeting the needs of consumers who are increasingly supporting…

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15 Questions Brands Must Answer to Sell to Walmart: A Guide to Navigating Supplier Sustainability Assessments

Posted on December 9, 2024

In today’s marketplace, sustainability isn’t just a nice-to-have—it’s a must-have, especially for brands looking to partner with big-box retailers like Walmart. With increasing pressure from consumers and regulators, Walmart has been at the forefront of integrating sustainability into its supply chain, that started with its Supplier Sustainability Assessment, which as created in 2009. Walmart’s 2009…

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Top Posts

  • Buffett, Bonefish and Boat Drinks!
  • Why Public Lands Advocacy Matters for Anglers and Outdoor Brands | Keith Shattenkirk of Patagonia
  • Tails of the South Pacific: Part 2
  • What's New with the REI Product Impact Standards (version 3.2) in 2025?
  • Understanding Walmart’s Sustainability Goals: What Brands Need to Know
  • What's New with REI Product Impact Standards (v4.0) in 2026?
  • 5 Reasons to Partner with Emerger Strategies in 2025
  • Navigating Extended Producer Responsibility (EPR) for Packaging Regulations Webinar
  • The Sustainable Angler Podcast: The Venturing Angler's Tim Harden
  • Keep Fish Wet Becomes the First Nonprofit to Join the Fly Fishing Climate Alliance

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