Sustainability is no longer a “nice to have” for outdoor brands—it’s an expectation. Consumers, retailers, and investors are all demanding greater transparency and accountability when it comes to sustainability. But for many outdoor brands, the challenge isn’t the why—it’s the how. At Emerger Strategies, we specialize in making sustainability simple, actionable, and profitable. Whether you’re…
Mending the Line Blog
Case Study: Helping Crazy Creek Meet REI Product Impact Standards Requirements While Reducing Costs & GHG Emissions
At Emerger Strategies, we work with fishing and outdoor brands to measure & improve their sustainability performance, all while boosting profits. We are proud to present this case study demonstrating how our partnership with Crazy Creek has helped them meet REI Product Impact Standards’ while also finding ways to reduce costs and greenhouse gas emissions….
What Will Your Legacy Be? Sustainability Defines How You Will be Remembered
Just imagine if your great, great, great, great grandchildren were to find some plastic packaging with your brand name on it? Would you be proud, or embarrassed that your packaging lasted longer than your products? Is that how you want to be remembered? As a CEO or business owner, you’ve spent years—maybe even decades—building your…
Why Retailers Like REI & Walmart Want You to Measure Sustainability—And How It Helps You Win More Business
If you’re a small to medium-sized enterprise (SME) in the fishing or outdoor industries, you’ve likely noticed that major retailers like REI, Walmart, and Target are requiring brands to measure and improve their sustainability performance. These demands can feel overwhelming, especially if you lack a full-time sustainability team or don’t know where to start. However,…
Staying Competitive: How Sustainability Education Benefits Your Association’s Members
In today’s rapidly evolving business landscape, sustainability is no longer a nice-to-have—it’s a must-have. Consumers, investors, and regulators increasingly demand transparency and accountability, and companies that fail to adapt risk losing market share. For industry trade associations, this presents both a challenge and an opportunity. By equipping members with sustainability education and resources, associations can…
Rick Crawford Nominated for Forbes Entrepreneur of Impact Competition
Rick has been nominated for the Forbes Entrepreneur of Impact competition, and needs your vote to advance to the Quarterfinals! ✅ Click the link below to cast your vote before Thursday night! 🔗 VOTE HERE! This competition recognizes entrepreneurs making a difference, and at Emerger Strategies, our mission is to measure and improve your company’s…