If you think your brand as a person, what kind of person would your brand be? Would your brand help others, or be selfish? Seek justice and fairness, or exploit people? Respect others and the environment, or be disrespectful? Settle for the status quo, or strive to become the best version of itself? At Emerger…
Mending the Line Blog
AFFTA Launches Sustainability Toolkit for Fly Fishing Industry
In an exciting step toward a more sustainable future, the American Fly Fishing Trade Association (AFFTA), in partnership with Emerger Strategies, has launched the AFFTA Sustainability Toolkit. This comprehensive resource is designed to help fly fishing businesses measure, improve, and communicate their sustainability performance, and protect the resources that the fly fishing industry depends on…
New Free Resource: Sustainability Checklist for Fishing & Outdoor Brands
Is your brand ready to simplify sustainability? At Emerger Strategies, we’re excited to announce the launch of our latest free resource: the Sustainability Checklist for Fishing & Outdoor Brands. Designed specifically for small to mid-sized companies in the fishing and outdoor industries, this downloadable checklist helps you assess your sustainability performance, meet retailer expectations, and…
The Business Case for Sustainability for Fishing & Outdoor Brands
In today’s rapidly evolving market, fishing and outdoor brands face increasing pressure to improve their sustainability performance—from consumers, retailers, regulators, investors, and even their own employees. But while sustainability is often seen as an altruistic imperative, it’s just as important to understand it as a strategic business advantage. At Emerger Strategies, we believe the most…
Simplifying Sustainability: Emerger Strategies’ Assessment, Plan & Report Package
In today’s marketplace, sustainability isn’t a “nice-to-have”—it’s a business imperative. Whether you’re aiming to meet retailer ESG requirements, reduce your environmental footprint, or simply improve operational efficiency, having a clear sustainability roadmap is essential. At Emerger Strategies, we specialize in helping small to medium-sized businesses—particularly fishing and outdoor brands—simplify sustainability and make it profitable. Our…
How Fishing and Outdoor Brands Can Take Meaningful Action This Earth Day
Earth Day is more than a moment to celebrate the natural world—it’s a call to protect it. For fishing and outdoor brands, the connection between business success and a healthy environment couldn’t be clearer. Clean water, abundant fisheries, and resilient ecosystems are essential—not only for future generations but for the longevity of your business. That’s…