As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…
Tag: The Sustainable Angler
The Rise of Sustainability Regulations – PFAS with James Pollack from Marten Law
In this brand-new episode of The Sustainable Angler, we kick off a special 4-part series called The Rise of Sustainability Regulations, where we explore the critical laws shaping the future of fishing and outdoor brands. This week, we dive into PFAS, also known as forever chemicals, with James Pollack, an environmental and regulatory lawyer at…
PFAS Explained: What Outdoor and Fishing Brands Need to Know About Forever Chemicals and Regulations
In recent years, PFAS—also known as “forever chemicals”—have emerged as a major environmental and regulatory concern for outdoor and fishing brands. In fact, Charleston’s drinking water has PFAS above federal limits, according the the Post & Courier. As sustainability expectations grow from consumers, retailers, and regulators, understanding what PFAS are, where they are regulated, and…
From Canvas to Camera: How Art and Film Shape Conservation with Paul Puckett & Hilton Graham
I couldn’t be more excited to share my interview with Paul Puckett and Hilton Graham on the latest episode of The Sustainable Angler podcast! Paul Puckett and Hilton Graham’s latest collaboration “Time Will Tell” is more than just a film—it’s a meditation on creativity, conservation, and the legacies we leave behind. The documentary, currently touring…
Sustainable Packaging with Josh Jenkins from Scientific Anglers
In today’s episode of The Sustainable Angler, I’m joined by Josh Jenkins, Research and Development Manager for Scientific Anglers, and we dive into an important topic: sustainable packaging. We’ll discuss the innovative steps Scientific Anglers has taken to reduce its environmental impact, the challenges and opportunities in moving toward more sustainable materials, and what this…
Emerger Strategies’ Year in Review: Humbled and Grateful
If there is one lesson I have learned on my life’s journey so far, it is that cultivating and choosing an attitude of gratitude, despite life’s obstacles, is critical for living a happy and fulfilling life. I have so much to be thankful for, and I am lucky to have been born and raised in…