By: Rick Crawford As the Holiday’s are fast-approaching, you might be wondering what to give that special someone who is a conservation-minded angler, so why not give a gift that makes an impact? We have compiled the 2017 Christmas Gifts that Make an Impact list to make it easy for you to support brands that…
Tag: Patagonia
The Value of Product Transparency: Food, Clothing & Shelter
By: Rick Crawford This is a revised article that was originally published in EDC Magazine in February 2014. Product transparency is certainly a building product manufacturer industry buzzword and is also a component of LEED v4 and the Living Building Challenge; however, obtaining product declarations and documents such as: environmental product declarations (EPDs), health product…
Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]
Why We Joined 1% for the Planet
We are thrilled to announce that we are officially members of 1% for the Planet! That said, some of you may be asking, “why would you donate one percent of your total sales each year to 1% for the Planet approved nonprofits that are working to solve a variety of environmental problems?”
Top 5 Sustainable Business Books
I have read many books on the subject of sustainable business, and there are many more that are on my “to-do list.” Nevertheless, here are my top 5 favorite books on sustainable business in no particular order:
