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Sustainability Compliance for Fishing & Outdoor Brands

Tag: greenhushing

people discuss about graphs and rates

What is ‘green hushing’? The new negative sustainability trend, explained

Posted on March 13, 2023

Greenwashing has become part of our modern-day lexicon. Now there’s a new term, ‘green hushing,’ for when a company is too quiet about its accomplishments. This article is written by Talib Visram and was originally published on Fast Company on March 10, 2023. Greenwashing—the term referring to businesses exaggerating their commitment to sustainability—is now firmly…

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