If you are a fishing or outdoor brand, you already know that your business is 100% dependent upon a healthy environment. If you also understand the Laws of Nature, know that for billions of years, nature has operated under a simple truth: everything is connected, nothing is wasted, and balance sustains life, therefore, nature is…
Tag: Emerger Strategies
Journal Entry: Lowcountry Love Letter
July 24, 2025 Dear Lowcountry, You are beautiful, charming, and truly one of the last great places. You also have a special way of showing off your beauty during an evening flood tide in summer with an orange, red, and pink sky which brings out purple and pastels as the sun sets to the West….
Avoiding Greenwashing & Greenhushing: How to Make Legitimate Sustainability Claims That Win Customers and Meet Retailer Requirements
As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…
Upcoming Climate Disclosure Laws in California: What Fishing & Outdoor Brands Need to Know About SB 253, SB 261 & AB 1305
California is raising the bar on climate transparency, and if your fishing or outdoor brand does business in the Golden State—or plans to—new laws like SB 253, SB 261, and AB 1305 could soon impact your operations, your reporting responsibilities, and your brand reputation. But here’s the good news: Emerger Strategies is here to help…
The Rise of Sustainability Regulations – PFAS with James Pollack from Marten Law
In this brand-new episode of The Sustainable Angler, we kick off a special 4-part series called The Rise of Sustainability Regulations, where we explore the critical laws shaping the future of fishing and outdoor brands. This week, we dive into PFAS, also known as forever chemicals, with James Pollack, an environmental and regulatory lawyer at…
How Outsourcing Our Sustainability Consulting Services Saves You Money
Let’s face it: sustainability is no longer a “nice-to-have” — it’s a business imperative. Your employees want to work for companies that align with their values; your customers are demanding more sustainable products and packaging; and regulators are increasingly requiring more transparency related to GHG emissions, packaging, and PFAS. Whether you’re navigating new retailer requirements,…