As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…
Tag: Emerger Strategies
Upcoming Climate Disclosure Laws in California: What Fishing & Outdoor Brands Need to Know About SB 253, SB 261 & AB 1305
California is raising the bar on climate transparency, and if your fishing or outdoor brand does business in the Golden State—or plans to—new laws like SB 253, SB 261, and AB 1305 could soon impact your operations, your reporting responsibilities, and your brand reputation. But here’s the good news: Emerger Strategies is here to help…
The Rise of Sustainability Regulations – PFAS with James Pollack from Marten Law
In this brand-new episode of The Sustainable Angler, we kick off a special 4-part series called The Rise of Sustainability Regulations, where we explore the critical laws shaping the future of fishing and outdoor brands. This week, we dive into PFAS, also known as forever chemicals, with James Pollack, an environmental and regulatory lawyer at…
How Outsourcing Our Sustainability Consulting Services Saves You Money
Let’s face it: sustainability is no longer a “nice-to-have” — it’s a business imperative. Your employees want to work for companies that align with their values; your customers are demanding more sustainable products and packaging; and regulators are increasingly requiring more transparency related to GHG emissions, packaging, and PFAS. Whether you’re navigating new retailer requirements,…
Why Retailers Like REI & Walmart Want You to Measure Sustainability—And How It Helps You Win More Business
If you’re a small to medium-sized enterprise (SME) in the fishing or outdoor industries, you’ve likely noticed that major retailers like REI, Walmart, and Target are requiring brands to measure and improve their sustainability performance. These demands can feel overwhelming, especially if you lack a full-time sustainability team or don’t know where to start. However,…
How We Help Brands Save Money While Meeting Sustainability Goals
At Emerger Strategies, we understand that sustainability is not just about doing what’s right for the planet—it’s also about making good business sense. Many brands in the fishing and outdoor industries want to improve their sustainability performance but struggle with the time, resources, and expertise needed to do so. That’s where we come in. We…