By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]
Tag: consumers
Sustainable Business Seminar at Lowcountry Fly Shop!
Love fishing? Want to protect what you love? Policy, population, pollution and climate change are already negatively impacting fisheries and posing threats to businesses around the world. However, the good news is that a sustainable business model provides opportunities to mitigate risks, reduce costs, generate new revenue and increase growth.
Why We Joined 1% for the Planet
We are thrilled to announce that we are officially members of 1% for the Planet! That said, some of you may be asking, “why would you donate one percent of your total sales each year to 1% for the Planet approved nonprofits that are working to solve a variety of environmental problems?”
Be Authentic
Angling Trade originally published our article, ‘Be Authentic’ in their November Newsletter, and can be found on their site by clicking HERE. The triple bottom line was coined in 1994 by John Elkington and basically says that businesses interested in becoming sustainable should not only look to have a healthy economic bottom line, but also healthy social…
Doing Well by Doing Good
By: Rick Crawford I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer. I had never heard the term “Brand Citizenship” before, but it makes a lot of sense. Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human…