If your business sells direct to consumer products, you should be familiar with the Federal Trade Commission’s (FTC) Green Guides, which provide recommendations and standards for businesses regarding the use of environmental marketing claims, often referred to as “green” or “eco-friendly” claims. The purpose of the Green Guides is to prevent deceptive or misleading advertising…
Tag: Climate Change
What are Science-Based Targets?
You have likely heard of company’s making net-zero commitments lately, and as part of that commitment is setting greenhouse gas reduction targets that align with climate science, which is basically what science-based targets are; and the climate science says that in order to avoid catastrophic effects of climate change, we must halve global greenhouse gas…
10 Ways to Reduce the Carbon Footprint of Your Business
At this point, you probably already know that according to the latest climate science, we must halve global greenhouse gas emissions by 2030 and achieve net-zero greenhouse gas emissions by 2050 to avoid catastrophic effects of climate change. The question is, who is responsible for these emissions reductions? Governments? Oil & Gas companies? Businesses? Individuals?…
We Asked ChatGPT, “How do we Achieve Net-Zero GHG Emissions?”
Well, curiosity got the best of me, so I decided to see what AI is capable of and it is pretty mind-blowing. It’s scary because I feel like pandora’s box has been opened, but it was fun to ask a few questions. I asked ChatGPT, “How do we achieve net-zero greenhouse gas emissions, and here…
Federal Trade Commission Extends Public Comment Period on Potential Updates to its Green Guides for the Use of Environmental Marketing Claims
This Press Release was originally published on the Federal Trade Commission Exchange website. On December 14, 2022, the Federal Trade Commission announced it is seeking public comments on potential updates and changes to the Green Guides for the Use of Environmental Claims. The Commission’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5…
UPDATE: REI Product Impact Standards Version 3.0
REI updates Product Impact Standards in 3 key areas: fighting climate change, advancing inclusion in the outdoors, and managing chemicals Increasingly, our clients are being asked by retailers to submit sustainability-related data, especially regarding climate-related disclosures. Wal-Mart, Target, Walgreen’s and even outdoor retailer, REI are all asking for brands to disclose product impact information on…