As businesses face increasing pressure from consumers, investors, and regulators to prioritize environmental and social issues, adopting sustainable practices has become not only a moral imperative but a strategic advantage. By integrating sustainability into your core business operations, you not only make a positive impact on the planet but also unlock valuable benefits for your…
Tag: brands
RepYourWater Releases First Annual Sustainability Report
We are absolutely thrilled that our clients, RepYourWater, have just released their First Annual Sustainability Report! They have worked diligently to implement the sustainability strategies we have recommended and the results speak for themselves! Kudos to RepYourWater on this achievement and for all of your hard work to minimize your environmental impact and mitigate the…
The Sustainable Angler: Climate Change Panel Discussion at IFTD!
Rick Crawford I am stoked to be moderating “The Sustainable Angler: Climate Change Panel Discussion” at the International Fly Tackle Dealer Show (IFTD) on Wednesday July, 11 from 10:00 AM – 11:00 AM in Room S210 A South Building in Orlando, FL! This event will also be broadcast on the American Fly Fishing Trade Association (AFFTA) Facebook page…
The Value of Product Transparency: Food, Clothing & Shelter
By: Rick Crawford This is a revised article that was originally published in EDC Magazine in February 2014. Product transparency is certainly a building product manufacturer industry buzzword and is also a component of LEED v4 and the Living Building Challenge; however, obtaining product declarations and documents such as: environmental product declarations (EPDs), health product…
Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]