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Sustainability Consulting for Fishing & Outdoor Brands

Tag: brands

Why We Joined 1% for the Planet

Posted on February 21, 2017

We are thrilled to announce that we are officially members of 1% for the Planet!  That said, some of you may be asking, “why would you donate one percent of your total sales each year to 1% for the Planet approved nonprofits that are working to solve a variety of environmental problems?”

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Douglas Tompkins: Wild Legacy

Posted on September 1, 2016

[kad_vimeo url=”https://vimeo.com/172053488″ ] We are always looking for ways to stay inspired and the film ‘Wild Legacy’ on the life of Douglas Tompkins certainly does the trick.

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Want to Change the World?

Posted on August 16, 2016

As I sit here writing this blog, the climate that affects us all is changing.  Some of these changes are irreversible.  However, some of the changes happening to our climate are reversible, and we can make an impact by acting now.  It is a choice, but I believe most people are good, and given the…

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Why We Signed the ‘Climate Change & Ocean Acidification’ Petition

Posted on August 9, 2016

We signed the ‘Climate Change & Ocean Acidification’ Petition created by Conservation Hawks because we love to fish, and selfishly, want to protect what we love.  The fact of the matter is that the debate on climate change is over.  And even though humans are causing climate change, at least according to 97% of climate…

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Doing Well by Doing Good

Posted on July 10, 2016

  By: Rick Crawford I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer.  I had never heard the term “Brand Citizenship” before, but it makes a lot of sense.  Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human…

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