We help outdoor and fishing brands turn their sustainability efforts into competitive sales and marketing advantages—by simplifying complex sustainability topics into clear, compelling stories that grow revenue, meet retailer requirements, and increase customer loyalty.
Core Service Pillars
1. Sustainability Messaging + Positioning
Craft brand-specific sustainability narratives (website copy, brand story, elevator pitch)
Align messaging with retailer ESG requirements and consumer expectations
Avoid greenwashing: ensure claims are credible, substantiated, and compliant
2. Sales Enablement Materials
Develop sustainability one-pagers and pitch decks for retail buyers like REI, DSG, Walmart and others
Craft sustainability data stories
Build sell-through tools: hang tags, packaging copy, shelf talkers, retailer-ready language
3. Content Strategy + Campaigns
Create a quarterly or monthly sustainability content calendar
Launch storytelling campaigns (blog, email, social, podcast)
Social media copywriting (e.g., product sustainability spotlights, founder story, impact stats)
4. Retail + Consumer-Facing Certifications
Guide clients in earning and marketing 3rd-party certifications (e.g., B Corp, Climate Neutral, 1% for the Planet)
Develop in-store marketing tied to certifications or initiatives
5. Training: Sales Teams + Marketing Departments
Train staff on how to talk about sustainability authentically and effectively
Equip customer service and sales reps with scripts that connect sustainability to value
Optional Add-ons
Website landing page updates or full sustainability sections
Investor or board ESG slide decks
Packaging claims review + redesign guidance
Annual Sustainability Report creation (for credibility + content reuse)
Deliverables Examples
Sustainability Brand Message Guide
2-page Retail Sustainability Sell Sheet
12-month Content Strategy aligned with business goals
4 Social Media Post Templates/Month
Sales Team Training Session (recorded for reuse)
