As sustainability takes center stage in the business world, outdoor retail giant REI is setting a bold example by requiring its brand partners to align with comprehensive sustainability expectations. REI’s Product Impact Standards provide a roadmap for brands to enhance their environmental and social responsibility while meeting the needs of consumers who are increasingly supporting brands that align with their values.
Key Areas of Focus in REI’s Standards
1. Greenhouse Gas (GHG) Emissions Accountability
REI mandates that all brand partners measure their greenhouse gas emissions following the Greenhouse Gas Protocol. Brands are also expected to adopt science-aligned reduction targets that encompass scopes 1, 2, and 3 emissions. This ensures efforts are in line with limiting global warming to 1.5°C above pre-industrial levels. GHG accounting is becoming increasingly regulated as the SEC and California have climate reporting laws that have passed and will take effect in the next couple of years.
2. Circular Economy and Resource Efficiency
The standards prioritize the use of preferred materials and practices that reduce resource consumption and waste. Brands are encouraged to design for durability, repairability, and recyclability, aligning with the circular economy principles that minimize environmental impact over a product’s lifecycle. These circular economy principles are becoming increasingly relevant as California just passed the Responsible Textile Recovery Act (SB 707), which is an Extended Producer Responsibility (EPR) law that makes apparel producers responsible for the recycle, reuse, and collection of their products.
3. Chemical and Material Compliance
Brands must adhere to rigorous standards regarding chemicals and materials, including prohibitions on harmful substances such as specific flame retardants and PFAS (per- and polyfluoroalkyl substances). These measures aim to protect both consumers and the environment from toxic exposure. Chemical management is also an increasingly important topic and becoming regulated by the EPA, as well as several states who are now regulating PFAS and BPA.
4. Fair Labor and Worker Well-being
REI requires its partners to uphold worker rights and safety across their supply chains. This includes compliance with international labor standards and fostering environments free of discrimination and forced labor.
5. Diversity, Equity, and Inclusion (DEI)
REI expects its brand partners to foster a culture of inclusion and equity. This includes implementing policies and practices that advance diversity across the organization, supporting underrepresented communities, and ensuring fair treatment and opportunity for all.
6. Animal Welfare
Brands that use animal-derived materials, such as wool or down, must meet strict animal welfare standards. These include adherence to certifications that ensure humane treatment and ethical sourcing, reflecting REI’s commitment to protecting animal well-being throughout the supply chain.
Driving Impact through Collaboration
REI isn’t just dictating expectations—it’s fostering collaboration. The company offers guidance, tools, and resources to help brands meet these benchmarks. This partnership approach helps ensure compliance while driving innovation and improvement across the outdoor industry.
Why These Standards Matter
As more consumers prioritize sustainability in their purchasing decisions, aligning with REI’s Product Impact Standards represents more than compliance; it’s a competitive advantage. Brands that step up to these expectations can strengthen their reputation, deepen customer loyalty, and contribute meaningfully to sustainability goals.
Embracing the Future
REI’s Product Impact Standards reflect a growing demand for accountability and transparency in retail. By adhering to these principles, brands not only meet the needs of a premier retailer but also position themselves as leaders in sustainability—a vital step in today’s purpose-driven marketplace.
How Emerger Strategies Can Help
Navigating REI’s Product Impact Standards may feel daunting, but Emerger Strategies is here to simplify the process. From GHG emissions measurement and reporting to supply chain sustainability and compliance support, we help brands meet REI’s expectations with ease. With our expertise, you can streamline your sustainability efforts, improve your brand’s impact, and stay competitive in a rapidly evolving marketplace. Contact us today to learn more about our Sustainability Consulting Services.
