What does it actually take for a fishing or outdoor brand to become B-Corp certified — and how do you prove your sustainability claims without greenwashing? In this episode of The Sustainable Angler, I am joined by Hazel Horvath, Founder and CEO of Ecolytics, a software platform built to solve one of the biggest challenges facing brands today: sustainability data management.
Hazel breaks down how Ecolytics helps companies streamline the B-Corp certification process by organizing and substantiating the data that certifications require — making it easier, faster, and more credible. We also dig into why major retailers are now holding brands accountable for measuring & improving sustainability performance, and what that means for the fishing and outdoor industry.
In this episode, you’ll learn:
- What B-Corp certification really means and why it matters for fishing and outdoor brands
- How sustainability data software like Ecolytics helps eliminate greenwashing risk
- Why retailers are demanding measurable sustainability metrics from the brands they carry
- How anglers can use certifications like 1% for the Planet and B-Corp to make smarter, more values-aligned purchasing decisions
- How The Sustainable Angler, Ecolytics, and Emerger Strategies have partnered to help brands pursue B-Corp certification more efficiently
Whether you’re a brand trying to back up your sustainability story with real data, or an angler who wants your gear purchases to mean something — this episode is for you.
Get B-Corp Certified with Emerger Strategies x Ecolytics
Emerger Strategies is thrilled to have partnered with Ecolytics to help fishing and outdoor brands and retailers achieve B-Corp certification more efficiently.
Special Offer: If your brand is ready to pursue B-Corp certification, reach out to me directly or mention The Sustainable Angler for a discount off your first year’s Ecolytics subscription.
To learn how Emerger Strategies can help your brand achieve B-Corp Certification, Book a Discovery Call with me today, or learn more about our Sustainability Consulting Services.
Sponsors:
This episode is brought you by: A New Earth Project, the sustainability initiative of Atlantic Packaging, Emerger Strategies, and Ecolytics (don’t forget to mention The Sustainable Angler for a discount off your first year’s subscription!)
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