Redfish are an iconic inshore gamefish along the Southeast coast, but their future is at risk. The Atlantic States Marine Fisheries Commission (ASMFC) is reviewing redfish management, and the decisions made today will shape the health of our fishery for decades. The American Saltwater Guides Association (ASGA) has provided clear, science-based recommendations to protect redfish…
Category: Sustainability
REI Product Impact Standards: A Guide to Preferred Attributes and Certifications
Retailers like REI are raising the bar for sustainability—and brands that want to sell in these stores must meet evolving REI Product Impact Standards. One way REI evaluates products is through preferred attributes, which are tied to credible certifications for social and environmental responsibility. If your fishing or outdoor brand wants to stay competitive in…
Preserving Ancient Forests & Wetlands with National Geographic Photographer Mac Stone
On the latest episode of The Sustainable Angler podcast, I sit down with Mac Stone—National Geographic photographer, TED speaker, and lifelong conservationist—to talk about the power of imagery in protecting wild places. From the Everglades to ancient cypress forests, Mac’s work has helped change public opinion, influence policy, and permanently protect critical lands. From Ranch…
Avoiding Greenwashing: How Outdoor Brands Can Communicate Sustainability with Confidence
21st Century brands know that sustainability is no longer optional — it’s a business imperative. Consumers, retailers, regulators and investors are asking tougher questions about how products are made, packaged, and transported. For outdoor brands, this scrutiny is even higher because customers often expect companies to align with the values of conservation, environmental stewardship, and…
Grassroots Campaign Urges Anglers and Citizens to Spend “5 Minutes for Fish” to Stop Devastating NOAA Cuts
FOR IMMEDIATE RELEASE Contact: Brian Bennett Tomorrow’s Fish 253-219-7349 | moldychum@gmail.com Seattle, WA 9/15/25 — A new grassroots campaign, “5 Minutes for Fish” is calling on anglers, guides, and citizens nationwide to spend just five minutes contacting Congress to oppose severe budget cuts to the National Oceanic and Atmospheric Administration (NOAA). The House FY26 appropriations…
Why the Roadless Rule Matters — and Why Your Voice Is Needed by September 18, 2025
At Emerger Strategies, we believe that protecting public lands isn’t just an environmental responsibility — it’s also essential to building sustainable businesses and thriving communities. Today, we’re calling on our network of fishing and outdoor brands, sustainability leaders, and conservation-minded individuals to take action on an urgent issue: the future of the Roadless Rule. What…