Category: Sustainability

RepYourWater Aims to Donate $50K to Conservation Partners in 2017!

Posted on October 31, 2017

By: Rick Crawford Did you know that RepYourWater has kicked over $70,000 to its conservation partners since its inception six years ago?  And now, they are raising the bar by setting an ambitious goal to donate $50,000 in 2017 towards their nonprofit partners! If you are not familiar with RepYourWater, they are a premiere fly…

Flood Tide Company: Why We Joined 1% for the Planet

Posted on September 26, 2017

Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett.  In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways…

AFFTA Board Candidate: Rick Crawford

Posted on August 1, 2017

Rick Crawford I am proud to announce that I am a candidate for the American Fly Fishing Trade Association (AFFTA) Board of Directors.  Ever since I read Let My People Go Surfing, which happened to be around the time I discovered and fell and in love with fly fishing, I have been looking for a…

Purpose-Driven Brands Do Well by Doing Good at IFTD

Posted on July 26, 2017

Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice…

What’s a Purpose-Driven Brand?

Posted on July 18, 2017

By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems,  the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]