Rick Crawford Patagonia has an incredible story from how it was founded to why “Patagonia” is the company’s namesake. Yvon Chouinard initially started making climbing pitons that could be used over and over again, therefore causing less damage when climbing and an environmental ethos was born. In 1968, Chouinard, Doug Tompkins, Dick Dorworth and Chris…
Category: Sustainability
Sustainability 101: What is Greenwashing?
Rick Crawford Personally, I try to buy from brands that align with my own values. For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…
The Sustainable Angler: Fishpond Founder & CEO, John Land Le Coq
Rick Crawford I fell in love with fly fishing during the summer of 2008 working as a waiter on a guest ranch in Wyoming called the A Bar A Ranch. As it turned out, the decision to move from Savannah, GA to Encampent, WY is the best decision I ever made because I met my…
Sustainability 101: What is Sustainable Business?
Rick Crawford In “Sustainability 101: What is Sustainability?” we defined ‘sustainability’ using the 1987 Brundtland Commission’s definition: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Similarly, a ‘sustainable business’ takes into account the role it plays in affecting the ability of future generations to meet…
Sustainability 101: What is Sustainability?
Rick Crawford I was talking to a friend the other day about sustainability and he stopped me mid-sentence and said, “what the hell are you talking about?” I had been using the term “sustainability” as if it would be automatically understood. I put some more thought into it, and realized I could be doing a…
Lessons from a Life of Fly Fishing & Surfing: Part 1
Rick Crawford I learned how to surf before I started fly fishing while on a vacation in Hawaii when I was in high school. Admittedly, I am not a very good surfer, but I thoroughly enjoy it, nonetheless. It is such a thrill to ride a wave. I immediately fell in love with not only…