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Sustainability Consulting for Fishing & Outdoor Brands

Category: Sustainability

Protect What You Love…Vote!

Posted on October 23, 2018

Rick Crawford In the history of the world, democracy has proven itself to be the most effective way to govern people because everyone gets a vote.  As citizens, we get to choose our elected officials based on their position on issues that are important to us.  Sadly, there are fewer and fewer people turning out…

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The Sustainable Angler Podcast: Patagonia Founder, Yvon Chouinard

Posted on October 16, 2018

Rick Crawford Patagonia has an incredible story from how it was founded to why “Patagonia” is the company’s namesake.  Yvon Chouinard initially started making climbing pitons that could be used over and over again, therefore causing less damage when climbing and an environmental ethos was born.  In 1968, Chouinard, Doug Tompkins, Dick Dorworth and Chris…

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Sustainability 101: What is Greenwashing?

Posted on October 9, 2018

Rick Crawford  Personally, I try to buy from brands that align with my own values.  For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…

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The Sustainable Angler: Fishpond Founder & CEO, John Land Le Coq

Posted on September 18, 2018

Rick Crawford I fell in love with fly fishing during the summer of 2008 working as a waiter on a guest ranch in Wyoming called the A Bar A Ranch.  As it turned out, the decision to move from Savannah, GA to Encampent, WY is the best decision I ever made because I met my…

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Sustainability 101: What is Sustainable Business?

Posted on September 11, 2018

Rick Crawford In “Sustainability 101: What is Sustainability?” we defined ‘sustainability’ using the 1987 Brundtland Commission’s definition: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”  Similarly, a ‘sustainable business’ takes into account the role it plays in affecting the ability of future generations to meet…

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Sustainability 101: What is Sustainability?

Posted on August 21, 2018

Rick Crawford I was talking to a friend the other day about sustainability and he stopped me mid-sentence and said, “what the hell are you talking about?” I had been using the term “sustainability” as if it would be automatically understood.  I put some more thought into it, and realized I could be doing a…

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