In this episode of The Sustainable Angler, I sit down with Keith Shattenkirk, Program Officer for Healthy Lands & Waters at Patagonia. Keith shares the fascinating story of how he transitioned from a career in finance to working on the frontlines of conservation for one of the most influential outdoor companies in the world. We dive into…
Category: Sustainability
What’s New with REI Product Impact Standards (v4.0) in 2026?
Retailers like Walmart, Dick’s Sporting Goods, Bass Pro Shops, REI, and even specialty retailers now expect brands to measure and improve their social & environmental performance. Why? Because these retailers have their own sustainability goals they are trying to achieve, such as: Net-Zero by 2050, Zero Waste, and others focused on climate, nature, waste reduction,…
There’s No Such Thing as a Green Product (Only Greener Ones) | Al Iannuzzi on Sustainable Product Strategy
Today on The Sustainable Angler, I’m joined by Al Iannuzzi, author of one of my favorite sustainability books, Greener Products: The Making & Marketing of Sustainable Brands, and Al shares insights from decades of experience helping companies design, improve, and market more sustainable (greener) products. Al is President and Founder of Iannuzzi Sustainability Solutions and…
The Business Case for Sustainability: 10 Strategies for Fly Fishing Retailers to Profit While Protecting the Planet
Fly fishing retailers are facing a rapidly changing business landscape. From rising operational costs to evolving customer expectations and emerging environmental regulations, today’s fly shops must adapt to stay competitive. The good news? Sustainability is no longer just a compliance exercise. It is one of the most practical, profitable, and resilient business strategies available to…
Don’t Hire This Sustainability Consultant
Why sustainability may be the smartest cost-cutting strategy for businesses in 2026 and beyond American businesses are facing a perfect storm of rising costs. Health insurance premiums alone climbed 6% in 2025, continuing several years of elevated increases and pushing average annual family coverage close to $27,000. Add inflation, elevated borrowing costs, tariffs, and volatile…
Waste Audits, Public Lands, PFAS & Greenwashing: Lessons from Meg Carney of The Outdoor Minimalist
Protecting the places we love requires more than passion—it requires awareness, accountability, and action. In the latest episode of The Sustainable Angler, I sat down with Meg Carney, founder of The Outdoor Minimalist, to explore practical ways outdoor enthusiasts and brands can reduce waste, eliminate harmful chemicals, defend public lands, and avoid greenwashing. Meg Carney…