At Emerger Strategies, we believe that effective sustainability communication is essential to building trust, avoiding greenwashing, and aligning with customer values. That’s why I am excited to share the latest episode of The Sustainable Angler podcast featuring Ali Wines, founder of Uncommon Ground Communications. In this powerful conversation, Ali shares her unique journey—from practicing law…
Category: Sustainability Reporting
WEBINAR ANNOUNCEMENT: Measuring Your Carbon Footprint — A Practical Guide for Fly Fishing & Outdoor Brands
Hosted by Emerger Strategies in partnership with AFFTA Date: July 24, 2025Time: 1:00 PM ESTRegister Now: AFFTA Website Registration Climate change is already impacting our fisheries — from warming waters and Hoot Owl restrictions to wildfires and shifting species migrations. The time to act is now. Join us for a hands-on webinar where Emerger Strategies’…
The 5 Laws of Nature Every Business Must Follow to Be Truly Sustainable
At Emerger Strategies, we help fishing and outdoor brands succeed through sustainability—but sustainability isn’t just a buzzword. It’s about operating within the non-negotiable boundaries of our planet. Businesses that ignore the laws and principles of nature risk rising costs, regulatory backlash, reputational damage, and ultimately, failure. So, what are these laws of nature—and how can…
New Research: Products with Sustainability Labels Sell Better
Consumer demand for sustainability has never been higher—especially among anglers and outdoor recreation enthusiasts who see firsthand the impacts of climate change and pollution on the natural places they love. Today’s outdoor consumers are more aware, values-driven, and intentional with their purchasing decisions. They’re seeking out brands that not only make quality gear but also…
How Emerger Strategies Helps Fishing & Outdoor Brands Succeed Through Sustainability
The fishing and outdoor industries are at a turning point. Rising retailer sustainability expectations, emerging sustainability regulations, and shifting consumer values are forcing brands to take sustainability seriously—or risk being left behind. At Emerger Strategies, we help fishing and outdoor brands reduce costs, enhance reputation, build customer loyalty, and stay compliant by measuring and improving…
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
