Rick Crawford As consumers, we hold an incredible amount of power with what we choose to purchase. When we buy products that align with our values, we send clear market signals that we want products that are socially and environmentally responsible, which then forces brands to become more environmentally and socially responsible to meet the…
Category: Fly fishing
The Sustainable Angler: Turneffe Flats Owner, Craig Hayes
Rick Crawford Belize is a beautiful country and just so happens to have some of the best salt water flats fishing on the planet. I am sure you have heard how amazing the fishing is on the Turneffe Atoll, but what truly sets Turneffe Flats apart is their commitment to protecting the environment. In fact,…
Lessons from a Life of Fly Fishing and Surfing: We are Part of Nature, Not Separate
Rick Crawford Because fly fishing and surfing are both outdoor sports, and lifestyles for that matter, anglers and surfers tend to be more aware about things that negatively impact our environment. Fly fishing requires that we have an understanding of not only the fish we are targeting, but also their environment. When fishing for trout,…
The Sustainable Angler Podcast: Patagonia Founder, Yvon Chouinard
Rick Crawford Patagonia has an incredible story from how it was founded to why “Patagonia” is the company’s namesake. Yvon Chouinard initially started making climbing pitons that could be used over and over again, therefore causing less damage when climbing and an environmental ethos was born. In 1968, Chouinard, Doug Tompkins, Dick Dorworth and Chris…
Sustainability 101: What is Greenwashing?
Rick Crawford Personally, I try to buy from brands that align with my own values. For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…
Lessons from a Life of Fly Fishing & Surfing: Be Grateful & Present
Rick Crawford Lesson 3: Be Grateful & Present Fly anglers and surfers both spend a fair amount of time meditating, or at least contemplating life, as we wait for tailing (or rising) fish and waves. This downtime provides an opportunity to practice gratefulness because sometimes the fish aren’t biting and the waves aren’t pumping. However,…