Like many of you, I am spending the last few days of the year reflecting on 2017, and I am grateful for all that Emerger Strategies accomplished. I am also humbled to be fulfilling my dream of marrying fly fishing and sustainability and for the opportunity to work with the greatest brands in fly fishing! …
Category: 1% for the Planet

2017 Christmas Gifts that Make an Impact
By: Rick Crawford As the Holiday’s are fast-approaching, you might be wondering what to give that special someone who is a conservation-minded angler, so why not give a gift that makes an impact? We have compiled the 2017 Christmas Gifts that Make an Impact list to make it easy for you to support brands that…

Flood Tide Company: Why We Joined 1% for the Planet
Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett. In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways…

Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]

Thanks for Coming Out for the Earth Day Shindig!
We wanted to say thank you to everyone who came out for the Earth Day Shindig! All proceeds were donated to The Sustainability Institute and Charleston Waterkeeper.