Rick Crawford Patagonia has an incredible story from how it was founded to why “Patagonia” is the company’s namesake. Yvon Chouinard initially started making climbing pitons that could be used over and over again, therefore causing less damage when climbing and an environmental ethos was born. In 1968, Chouinard, Doug Tompkins, Dick Dorworth and Chris…
Category: 1% for the Planet
Sustainability 101: What is Greenwashing?
Rick Crawford Personally, I try to buy from brands that align with my own values. For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…
Sustainability 101: What is Sustainable Business?
Rick Crawford In “Sustainability 101: What is Sustainability?” we defined ‘sustainability’ using the 1987 Brundtland Commission’s definition: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Similarly, a ‘sustainable business’ takes into account the role it plays in affecting the ability of future generations to meet…
Best Handling Practices for Catch & Release Bonefish
Rick Crawford You know the saying, “fish live in the most beautiful places,” right? I absolutely agree, but I would take that one stop further and argue that it is bonefish that actually live in the most beautiful places. Bonefish can be found in such enchanting locations as: the Florida Keys, Bahamas, Cuba, Mexico, Belize,…
Let’s Turn This Thing Around!
[kad_youtube url=”https://www.youtube.com/watch?v=_LU7Yi2qECM” ] Rick Crawford We are really proud to be 1% for the Planet Members. Last month (Earth Month) 1% for the Planet started a campaign called 360 for the Planet which provide facts on topics such as climate change, pollution, food, water, land and wildlife, which can be read below: Land: more than 32…
Emerger Strategies Partners with Bonefish & Tarpon Trust Through 1% for the Planet
Our purpose is to protect what we love, and our mission is to build purpose-driven brands that solve social and environmental problems. We help our clients increase their growth while minimizing their environmental impact by turning their sustainability achievements into powerful marketing stories. We also want to use our own business to solve environmental problems,…
