Mending the Line Blog

Tails of the South Pacific: Part 1

Posted on August 16, 2017

By: Rick Crawford “The South Pacific…The Isles of Enchantment.”  At least that’s what the poster said that I found while browsing in a store as a college freshmen.  I was looking for posters to cover my walls when I found a vintage travel poster of the South Pacific, which hangs on my wall some seventeen…

AFFTA Board Candidate: Rick Crawford

Posted on August 1, 2017

Rick Crawford I am proud to announce that I am a candidate for the American Fly Fishing Trade Association (AFFTA) Board of Directors.  Ever since I read Let My People Go Surfing, which happened to be around the time I discovered and fell and in love with fly fishing, I have been looking for a…

Purpose-Driven Brands Do Well by Doing Good at IFTD

Posted on July 26, 2017

Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear.  If you are an angler with a gear obsession, like me, it is heaven!  Anyways, after wiping the drool off my face, I started reflecting on everything I saw.  I couldn’t help but notice…

What’s a Purpose-Driven Brand?

Posted on July 18, 2017

By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems,  the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]