when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with…
Mending the Line Blog
Tails of the South Pacific: Part 2
By: Rick Crawford Tails of the South Pacific: Part 1 left off with my wife and I leaving the beautiful island of Moorea and taking the ferry back to Tahiti. While there were no “tails” in Part 1, Rangiroa is an entirely different story. They have plenty of exotic species and monster bonefish, so come…
Tails of the South Pacific: Part 1
By: Rick Crawford “The South Pacific…The Isles of Enchantment.” At least that’s what the poster said that I found while browsing in a store as a college freshmen. I was looking for posters to cover my walls when I found a vintage travel poster of the South Pacific, which hangs on my wall some seventeen…
AFFTA Board Candidate: Rick Crawford
Rick Crawford I am proud to announce that I am a candidate for the American Fly Fishing Trade Association (AFFTA) Board of Directors. Ever since I read Let My People Go Surfing, which happened to be around the time I discovered and fell and in love with fly fishing, I have been looking for a…
Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]