Rick Crawford I am proud to announce that I am a candidate for the American Fly Fishing Trade Association (AFFTA) Board of Directors. Ever since I read Let My People Go Surfing, which happened to be around the time I discovered and fell and in love with fly fishing, I have been looking for a…
Mending the Line Blog

Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]

Emerger Strategies Presenting a Sustainable Business Seminar at IFTD!
We are thrilled to announce that Emerger Strategies President, Rick Crawford, will be giving a sustainable business presentation at the International Fly Tackle Dealer (IFTD) Show in Orlando on July 14, 2017 from 10-11 AM EST!

A Statement Regarding the U.S. Pulling Out of Paris Climate Agreement
A statement from Emerger Strategies President, Rick Crawford, regarding the United States pulling out of the Paris Climate Agreement:
Conservation Hawk’s new film: “Convergence”
If you haven’t already, check out the new Conservation Hawks film “Convergence.” It’s a beautiful film on how getting out on the river and fishing can change and influence people’s lives and also create memories that last a lifetime. If you are an angler, then you have a responsibility to protect what you love. [kad_youtube…