New Sunglass Brand Advances Environmental Commitment With Help From Sustainable Business Consultancy
Contact: Melissa Archer, Groundswell PR,
601.988.2433 melissa@groundswellpr.com
New Smyrna Beach, FL (April 5, 2021) – Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked with calculating Bajio’s carbon footprint and providing a pathway to carbon neutrality. In addition to this partnership, Bajio is joining The Fly Fishing Climate Alliance: a collection of guides, shops, lodges, brands & nonprofits, who share the common belief that it is their responsibility to take action to solve the current climate crisis.
Launching April 2021, Bajio boasts a veteran leadership team with vast experience in the eyeware, conservation and fishing industries. Led by founder and President Al Perkinson, Bajio is the first Fly Fishing Climate Alliance member to commit to carbon neutrality since their inception.
“We started Bajio to create the best performance sunglasses on the market and save the fisheries we love,” said Perkinson. “A critical part of this process is to reduce our environmental impact and do our part to help solve the climate crisis. We are thrilled to partner with Emerger Strategies and the Fly Fishing Climate Alliance as we work to achieve this goal.”
Bajio joins other FFCA members who are committing to go carbon neutral by 2030 in an effort to save the eco-systems and fish their businesses depend upon.
“I am stoked to see Bajio set sustainability as a core value. They are taking action by addressing climate change from day one,” commented Rick Crawford, Emerger Strategies President and founder of the Fly Fishing Climate Alliance. “Most companies are having to figure out their carbon footprint in reverse. Instead, Bajio is making better supply chain decisions in the design phase of their company and products. This will make reducing supply chain emissions much easier in the long-run. We are proud to have Bajio as a Fly Fishing Climate Alliance member and I look forward to seeing them grow!”
Bajio will appear in independent retailers and launch to consumers on April 1, 2021. For more information on Bajio or to inquire about becoming a retail partner, visit bajiosunglasses.com.
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About Bajio:
Spanish for “the shallows”, Bajio strives to improve the quality of life for the world’s saltwater flats, the eco-systems they support, and the communities that depend on them. Bajio glasses are made with sustainability at the forefront, using plant-based materials in their frames, and high-quality glass lenses built to filter out the bad and enhance the good. Follow along at bajiosunglasses.com and on Facebook and Instagram at @bajiosunglasses for the latest news and updates on their quests to save the ocean, one flat at a time.
About Emerger Strategies:Emerger Strategies is a sustainable business consultancy whose mission is to solve the climate crisis by helping businesses go Carbon Neutral and Zero Waste. Emerger Strategies is a proud member of 1% For the Planet, and donates 1% of its annual sales to a variety of environmental nonprofits working to solve the climate crisis. If you would like to learn more, please visit: www.emergerstrategies.com, or if your business would like to join the Fly Fishing Climate Alliance, please email rcrawford@emergerstrategies.com