I am thrilled to see that the American Sportfishing Association take a leadership position by helping its members improve the sustainability performance of of its members’ operations, products and packaging, and I am proud that Emerger Strategies has played a part in moving the fishing industry forward by preparing the ASA Sustainability Toolkit.
After working for a couple of failed startups in the sustainability space, I decided to create my dream job and company, which was to marry fly fishing and sustainability by helping companies in the fly fishing industry measure and improve their sustainability performance. Fly fishing had a profound impact on me as I discovered the sport while living in Wyoming after college and quickly became obsessed. Learning to read a river and understanding entomology is a crash course in systems-thinking, which is a prerequisite for understanding sustainability. Just as a fiddler crab, a tailing redfish, and a marsh ecosystem are connected, so are our businesses and the planet. Trout-bumming and installing solar panels all over Utah, Wyoming, Idaho, and Montana had a profound impact on me as I fell in love with the American West, and had many spiritual experiences in nature while fly fishing, which resulted in a deep sense of responsibility to protect what I love. So, I traded my sustainability services to Flood Tide Company’s Paul Puckett in exchange for some introductions to folks in the industry, and also started cold-calling every fly fishing brand I could get ahold of, and RepYourWater became my first paying client. Never in my wildest dreams did I think I would get the opportunity to help companies in the sportfishing industry measure and improve their sustainability performance too by creating the ASA Sustainability Toolkit.
“American Sportfishing Association is excited to release our new Sustainability Toolkit, prepared by Rick Crawford, sustainability expert and President of Emerger Strategies. Recognizing changing market trends and consumer shifts toward more sustainable products, this Toolkit provides a pathway for businesses of all sizes to begin their sustainability journey. It also includes business case studies from ASA members who have undertaken sustainability initiatives.”
American Sportfishing Association
I am grateful to be living my dream of marrying fishing and sustainability, and stay tuned as ASA and Emerger Strategies will be hosting a series of sustainability-focused webinars. You can check out the first one below, and I will also be speaking at ICAST this year about sustainability and hope to see you there!
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