As the effects of climate change become more visible in our rivers, oceans, and forests, fishing and outdoor brands have an urgent—and strategic—opportunity to lead. Measuring and reducing your greenhouse gas emissions, also known as your carbon footprint, isn’t just good for the planet; it’s good for your brand, your bottom line, and the long-term health of the fisheries and wild places your customers care about.
Why Measuring Your Carbon Footprint Matters
Greenhouse gas (GHG) emissions from business operations (scope 1), purchased electricity (scope 2), and supply chains (scope 3) are major contributors to climate change. For fishing and outdoor companies, this directly impacts the ecosystems their products and customers depend upon.
By measuring your carbon footprint—across Scopes 1, 2, and 3 emissions—your brand gains clarity on where emissions are coming from and where the greatest opportunities for reductions lie. That insight allows you to make informed, strategic decisions that benefit the environment and improve business performance.
The Environmental Case: Protecting the Wild Places You Depend On
From warming oceans and coral bleaching to droughts and changing streamflows, climate change is already threatening fisheries, wildlife, and public lands. As anglers and outdoor enthusiasts, we know that healthy fisheries require clean water and thriving ecosystems.
Reducing your GHG emissions helps protect:
- Fish populations affected by rising water temperatures and habitat loss
- Public lands and forests threatened by wildfires and drought
- Biodiversity critical to resilient ecosystems
When fishing and outdoor brands act to reduce emissions, they help safeguard the very environments that inspire their products, employees, and customers.
The Business Case: Reputation, Cost Savings, and Risk Management
1. Reputation and Brand Loyalty
Today’s consumers—especially Millennials and Gen Z—expect brands to act on climate. By taking meaningful steps to reduce your carbon footprint, you differentiate your brand as a leader. You build trust, loyalty, and advocacy among customers who want their gear and apparel to align with their values.
2. Retail and Regulatory Compliance
Major retailers like REI, Walmart, and Target are now requiring vendors to report on and improve sustainability performance, including GHG emissions. Climate disclosure laws like California’s SB 253 and SB 261 are making carbon reporting mandatory for more companies.
Getting ahead of the curve by measuring your emissions now helps your brand stay compliant and gain a competitive edge.
3. Cost Savings and Operational Efficiency
Reducing emissions often leads to reducing energy use, materials, and waste—which means cutting costs. From more efficient packaging to cleaner transportation logistics, lower emissions frequently translate to higher profit margins.
4. Investor and Stakeholder Confidence
Investors and partners are increasingly considering climate risks in decision-making. A clear carbon reduction strategy signals that your brand is forward-thinking, resilient, and managing long-term risks.
How to Get Started
Whether you’re a fly rod manufacturer, apparel brand, or outdoor lodge, here’s how to take the first step:
- Conduct a GHG Inventory – Measure your Scopes 1, 2, and 3 emissions.
- Set Science-Based Targets – Align with global climate goals like the Paris Agreement.
- Reduce Emissions – Prioritize energy efficiency, renewable energy, and sustainable sourcing.
- Communicate Transparently – Share your progress with customers, retailers, and investors.
Emerger Strategies Can Help
At Emerger Strategies, we specialize in helping fishing and outdoor brands measure their carbon footprint with out GHG Management Services, improve sustainability performance, and make the business case for reducing emissions.
We simplify the process—from GHG inventories and emissions reporting to strategy development and communication—so you can focus on what you do best: building great products and protecting the places you love.
Let’s work together to create a more sustainable future for your business and the planet.
