As I sit here writing this blog, the climate that affects us all is changing. Some of these changes are irreversible. However, some of the changes happening to our climate are reversible, and we can make an impact by acting now. It is a choice, but I believe most people are good, and given the…
Tag: triple bottom line
Doing Well by Doing Good
By: Rick Crawford I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer. I had never heard the term “Brand Citizenship” before, but it makes a lot of sense. Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human…