Brent Kawamura’s path to sustainability wasn’t a straight line — it started with an Environmental Science degree, wound through LEED-certified building projects, and landed him in Product Sustainability at REI. Along the way, fishing has remained the thread that keeps it all grounded. In this episode, I interview Brent to pull back the curtain on REI’s Product…
Tag: sustainable outdoor brands
The Business Case for Sustainability for Fishing & Outdoor Brands
In today’s rapidly evolving market, fishing and outdoor brands face increasing pressure to improve their sustainability performance—from consumers, retailers, regulators, investors, and even their own employees. But while sustainability is often seen as an altruistic imperative, it’s just as important to understand it as a strategic business advantage. At Emerger Strategies, we believe the most…