Rick Crawford Tom and I first crossed paths about ten years ago when we were in the same MBA in Sustainable Business program at Marylhurst University and discovered we were both fly anglers, and managed to stay in touch over the years as we are both passionate about fly fishing and sustainability. I married my…
Tag: sustainable development
Sustainability 101: What is Sustainability?
Rick Crawford I was talking to a friend the other day about sustainability and he stopped me mid-sentence and said, “what the hell are you talking about?” I had been using the term “sustainability” as if it would be automatically understood. I put some more thought into it, and realized I could be doing a…
A Sustainable Industry
I recently wrote an article on that was originally published by Angling Trade in their September Newsletter regarding how the fly fishing industry has an opportunity to become the first truly sustainable industry. First, the industry will need to decide what it means to be sustainable and then take action to begin minimizing its environmental impact….