We are thrilled to announce that we are officially members of 1% for the Planet! That said, some of you may be asking, “why would you donate one percent of your total sales each year to 1% for the Planet approved nonprofits that are working to solve a variety of environmental problems?”
Tag: social media
Social Media & Brand Awareness
No matter the size of your business, social media is a powerful tool that can be used to drastically increase brand awareness. Social media is so powerful because never before has the world been so interconnected. In fact, according to the World Economic Forum, it is estimated that by 2018 there will be 2.44 billion…
Want to Change the World?
As I sit here writing this blog, the climate that affects us all is changing. Some of these changes are irreversible. However, some of the changes happening to our climate are reversible, and we can make an impact by acting now. It is a choice, but I believe most people are good, and given the…
Why We Signed the ‘Climate Change & Ocean Acidification’ Petition
We signed the ‘Climate Change & Ocean Acidification’ Petition created by Conservation Hawks because we love to fish, and selfishly, want to protect what we love. The fact of the matter is that the debate on climate change is over. And even though humans are causing climate change, at least according to 97% of climate…
Doing Well by Doing Good
By: Rick Crawford I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer. I had never heard the term “Brand Citizenship” before, but it makes a lot of sense. Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human…