If you’re a small to medium-sized enterprise (SME) in the fishing or outdoor industries, you’ve likely noticed that major retailers like REI, Walmart, and Target are requiring brands to measure and improve their sustainability performance. These demands can feel overwhelming, especially if you lack a full-time sustainability team or don’t know where to start. However,…
Tag: REI Product Impact Standards
Meeting the Product Impact Standards: REI’s Sustainability Expectations for Brands
As sustainability takes center stage in the business world, outdoor retail giant REI is setting a bold example by requiring its brand partners to align with comprehensive sustainability expectations. REI’s Product Impact Standards provide a roadmap for brands to enhance their environmental and social responsibility while meeting the needs of consumers who are increasingly supporting…
