By: Rick Crawford Did you know that RepYourWater has kicked over $70,000 to its conservation partners since its inception six years ago? And now, they are raising the bar by setting an ambitious goal to donate $50,000 in 2017 towards their nonprofit partners! If you are not familiar with RepYourWater, they are a premiere fly…
Tag: Purpose Driven Brands
Flood Tide Company: Why We Joined 1% for the Planet
Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett. In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways…
Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]
Thanks for Coming Out for the Earth Day Shindig!
We wanted to say thank you to everyone who came out for the Earth Day Shindig! All proceeds were donated to The Sustainability Institute and Charleston Waterkeeper.
Sustainable Business Seminar at Lowcountry Fly Shop!
Love fishing? Want to protect what you love? Policy, population, pollution and climate change are already negatively impacting fisheries and posing threats to businesses around the world. However, the good news is that a sustainable business model provides opportunities to mitigate risks, reduce costs, generate new revenue and increase growth.