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Sustainability Consulting for Fishing & Outdoor Brands

Tag: meaningful brands

Doing Well by Doing Good

Posted on July 10, 2016

  By: Rick Crawford I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer.  I had never heard the term “Brand Citizenship” before, but it makes a lot of sense.  Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human…

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