If your business sells direct to consumer products, you should be familiar with the Federal Trade Commission’s (FTC) Green Guides, which provide recommendations and standards for businesses regarding the use of environmental marketing claims, often referred to as “green” or “eco-friendly” claims. The purpose of the Green Guides is to prevent deceptive or misleading advertising…
Tag: marketing
Federal Trade Commission Extends Public Comment Period on Potential Updates to its Green Guides for the Use of Environmental Marketing Claims
This Press Release was originally published on the Federal Trade Commission Exchange website. On December 14, 2022, the Federal Trade Commission announced it is seeking public comments on potential updates and changes to the Green Guides for the Use of Environmental Claims. The Commission’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5…
Reflecting on 2018…Thank You!
Rick Crawford Every year I like to spend time reflecting to count my blessings and learn from my mistakes. 2018 was a wonderful year and I am so grateful to have had the opportunity to meet so many new people and help my clients minimize the environmental impact of their operations and products. In 2018,…
The Sustainable Angler: Climate Change Panel Discussion at IFTD!
Rick Crawford I am stoked to be moderating “The Sustainable Angler: Climate Change Panel Discussion” at the International Fly Tackle Dealer Show (IFTD) on Wednesday July, 11 from 10:00 AM – 11:00 AM in Room S210 A South Building in Orlando, FL! This event will also be broadcast on the American Fly Fishing Trade Association (AFFTA) Facebook page…
Flood Tide Company: Why We Joined 1% for the Planet
Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett. In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways…
What’s a Purpose-Driven Brand?
By: Rick Crawford When I tell people that my company’s mission is to build purpose-driven brands that inspire solutions to social and environmental problems, the first question I usually receive is, “What does it mean to be a purpose-driven brand?” [kad_youtube url=”https://www.youtube.com/watch?v=fIPRKnmypxw” ]