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Sustainability Compliance for Fishing & Outdoor Brands

Tag: Madison River Foundation

The Sustainable Angler: 1% for the Planet Co-founder, Craig Mathews

Posted on January 22, 2019

Rick Crawford I first learned of 1% for the Planet from reading Let My People Go Surfing by Patagonia Founder, Yvon Chouinard. I later discovered that Yvon had co-founded 1% for the Planet with Blue Ribbon Flies Founder, Craig Mathews. For those of you unfamiliar with Blue Ribbon Flies in West Yellowstone, MT, it’s a…

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