We all know that plastic pollution is a major problem that our planet is currently facing and much of the packaging waste the ends up in our environment, which then harms plants and animals is styrofoam. In fact, styrofoam has become such a nuisance that towns, like Folly Beach have banned styrofoam and plastic bags…
Tag: innovation
Doing Well by Doing Good
By: Rick Crawford I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer. I had never heard the term “Brand Citizenship” before, but it makes a lot of sense. Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human…