This Press Release was originally published on the Federal Trade Commission Exchange website. On December 14, 2022, the Federal Trade Commission announced it is seeking public comments on potential updates and changes to the Green Guides for the Use of Environmental Claims. The Commission’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5…
Tag: green hushing
What is ‘green hushing’? The new negative sustainability trend, explained
Greenwashing has become part of our modern-day lexicon. Now there’s a new term, ‘green hushing,’ for when a company is too quiet about its accomplishments. This article is written by Talib Visram and was originally published on Fast Company on March 10, 2023. Greenwashing—the term referring to businesses exaggerating their commitment to sustainability—is now firmly…