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Sustainability Compliance for Fishing & Outdoor Brands

Tag: brand citizenship

Douglas Tompkins: Wild Legacy

Posted on September 1, 2016

[kad_vimeo url=”https://vimeo.com/172053488″ ] We are always looking for ways to stay inspired and the film ‘Wild Legacy’ on the life of Douglas Tompkins certainly does the trick.

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Doing Well by Doing Good

Posted on July 10, 2016

  By: Rick Crawford I recently read an article on LinkedIn titled Brands Be Good, Do Good written by Ann Bahr Thompson, who is a Brand Citizenship® Pioneer.  I had never heard the term “Brand Citizenship” before, but it makes a lot of sense.  Brand Citizenship “is the strategic alignment of marketing, reputation management, corporate social responsibility, human…

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