In 2016, I started Emerger Strategies with a simple bet: that the brands making the gear we love could also help protect the places we love — and that doing right by the fish could make them stronger businesses, not just better-intentioned ones. Ten years later, I’m still betting on that. And I’ve got a…
Category: Zero Waste
Laws of Nature for Sustainable Business, Part 3: Laws of Ecology
Welcome to the Laws of Nature for Sustainable Business blog series! The purpose of this blog series is to connect the Laws of Nature with emerging sustainability-related regulations, such as: EPR for Packaging, Climate-Related Disclosures, and PFAS bans so that business leaders understand that there isn’t anything political about science, it’s just the way things are, and…
Why Waste = Squandered Corporate Assets (And How Your Business Can Stop Losing Money)
In nature, there is no such thing as waste. Every fallen leaf enriches the soil. Every drop of water returns to the cycle. Yet in business, we’ve created a system where valuable materials and resources are routinely thrown away—costing companies money, time, and opportunity. At Emerger Strategies, we help fishing and outdoor brands see waste…
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
Sustainable Packaging Solutions for Fishing & Outdoor Brands: Meeting Regulatory and Consumer Demand
As Extended Producer Responsibility (EPR) regulations continue to take hold across the U.S. and globally, fishing and outdoor brands are under growing pressure to improve the sustainability of their packaging. At the same time, consumers are demanding eco-friendly, low-impact packaging from the brands they love and trust. At Emerger Strategies, we help small- to medium-sized…
Simplifying Zero Waste: How Emerger Strategies Helps Your Business Reduce Waste and Boost Profits
What Is Zero Waste—and Why Should Your Business Care? At its core, Zero Waste means designing and managing products and processes to systematically avoid and eliminate waste, rather than treating it after it’s created. It’s about shifting from a linear “take-make-waste” economy to a circular one where materials are continuously reused. For businesses, this is…