At Emerger Strategies, we believe that effective sustainability communication is essential to building trust, avoiding greenwashing, and aligning with customer values. That’s why I am excited to share the latest episode of The Sustainable Angler podcast featuring Ali Wines, founder of Uncommon Ground Communications. In this powerful conversation, Ali shares her unique journey—from practicing law…
Category: The Sustainable Angler
How Emerger Strategies Helps Fishing & Outdoor Brands Succeed Through Sustainability
The fishing and outdoor industries are at a turning point. Rising retailer sustainability expectations, emerging sustainability regulations, and shifting consumer values are forcing brands to take sustainability seriously—or risk being left behind. At Emerger Strategies, we help fishing and outdoor brands reduce costs, enhance reputation, build customer loyalty, and stay compliant by measuring and improving…
New Podcast Episode: Storytelling to Save the Planet with Josh “Bones” Murphy
I am thrilled to share a powerful new episode of The Sustainable Angler podcast featuring acclaimed filmmaker, fisheries biologist, and environmental storyteller, Josh “Bones” Murphy. Josh and I were first introduced in 2016, and our paths have crossed a few times since then and it’s a pretty funny story…In 2016, my wife and I were…
Sponsor The Sustainable Angler Podcast: Nymph, Emerger & Mayfly Packages
Which Sponsorship Stage is Your Brand In? Introducing the Nymph, Emerger, and Mayfly packages from The Sustainable Angler podcast—designed to grow your brand while protecting the waters we all love. The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability consultant Rick Crawford, this podcast…
Bonus Episode: The Rise of Sustainability Regulations – What Brands Need to Know
The sustainability regulatory landscape is changing fast—and businesses need to keep up. That’s why we released a bonus episode of The Sustainable Angler featuring James Pollack, environmental attorney at Marten Law, to provide a high-level overview of the most important sustainability regulations impacting brands today. Whether you’re a business owner, sustainability professional, or brand selling…
The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack
As more fishing and outdoor brands integrate sustainability into their messaging, the risk of greenwashing is higher than ever. One wrong word—or unsupported claim—can damage your reputation, cost you shelf space at major retailers, or even land your brand in legal hot water. In Part 4 of our podcast series, The Rise of Sustainability Regulations,…
